Aditi Rangray’s entrance into the world of design is unlike anyone else. “I had completed my bachelor’s in engineering but soon learned that it is not my cup of tea,” she said. After moving to England to pursue her MBA, Rangray would take her first steps into the fashion industry.
While abroad, she found herself working in fashion retail, although she always had an interest in the exclusive designs featured of high-end retailers like Selfridges and Harrods.
“When the opportunity came to work in luxury fashion, I jumped at it and haven’t looked back.” Rangray has worked at several fashion houses and fine jewelry brands. Combining her business background, a goal of providing the best customer experience possible and genuine love of fashion, she was able to effectively work in both the front and backend operations of the fashion world, helping guide production from concept to consumer.
Rangray has a unique perspective, having worked in the fashion industry across the globe. In her experience, Asian and European markets have a similarity, as customers follow and adopt the trends set by luxury fashion designers. She feels Asian consumers are more drawn to the presumed quality of luxury products, while their European counterparts are concerned with procuring a more exclusive and distinctive wardrobe.
Her experience is that the United States is entirely different. “One of the fascinating aspects about the American market is the culture of fan-ship,” she said in regards to how consumers actively choose to support (or not) a designer. “Consumers here have so much influence on a designer; they can make or break a brand’s name in precisely one collection.”
Her unique skillset gave her a creative outlet, often taking over editorial photoshoots. She realized how much she enjoyed this side of the business, often creating experimental and adventurous looks, combining eccentric styles and accessories.
“I’ve thoroughly enjoyed the learning curve, which has all led me to the confidence of setting up my fashion label.” The result was her starting the HMade Collective in 2018. Her goal was to curate a collection that wasn’t just another line of clothing and accessories.
“I wanted to work directly with the artisans, who were as passionate about their craft as I was about my core vision of creating products without a negative cost. Products that were aesthetically designed and finished, for likeminded conscious consumers.”
She wanted to make sure that HMade Collective showcases handcrafted work, a unique luxury in the mass-produced world. To that end, she traveled across India to assemble a team of weavers, tailors, embroidery, and leather artisans to bring these clothes to life.
As a brand, HMade Collective works to help solve some of the fashion industry’s most challenging problems, including ethical manufacturing for both the worker and the environment.
Artisan weavers provide the textile, ranging from independent handlooms to small production groups. Regardless of sourcing, fair wages for the workers who create the fabric is essential for HMade Collective. “Workers’ rights are key to our DNA, and we are committed to this part of our business model.”
The materials used in HMade’s products are also sustainable.
“A couple of years ago, I was very new to the concept of sustainable fashion,” she said. “We decided to use textiles made with minimum ecological impact. At the end of the garment life cycle, these same materials are also easily biodegradable. We need to remember that no step is too small, and every conscious choice counts towards a sustainable future.”
HMade Collective promotes environmental responsibility to its customers in several ways. The company has partnered with the One Tree Planted initiative, planting a tree for every product sold. They also give customers the option to return older garments, which wind up being up-cycled into something new.
Rangray is very excited about the new Resort 2020 collection, which takes traditional Indian textiles and transforms them into Bohemian designs. “Our designs can be easily worn in any part of the world, yet carry a traditional Indian element to them. We want to break the ceiling in redefining the use of traditional textiles in our everyday, contemporary wardrobes.”
Although Rangray loves exploring the world of fashion, she admits to being quite partial to tailored pieces, specifically silhouetted trousers and shirts that make up her mostly nude and monotone wardrobe. She describes her style as “in exclusive designs and building a wardrobe on high-quality basic styles, as opposed to the flooding designs of fast fashion.”
Case in point: her favorite piece in the Resort 2020 collection is the Linen Co-ord set with the Linen Cut-Out Top and the Linen Cuff Trousers. To her, its the perfect representation of every day tailored style.
As HMade Collective grows, Rangray looks forward to creating an independent, but truly global brand.
“We create designs for women who don’t let the biases of age, size, or color define them. Our product sare for women who are confident in their skin and determined to make a difference in this world.”